The Marketing Department at San Francisco State University, part of the Lam Family College of Business, provides students with a comprehensive education for the evolving marketing landscape. Situated in the vibrant San Francisco business hub, the department offers valuable access to industry connections and practical learning experiences. Its curriculum is designed to be current, emphasizing innovation, digital skills, consumer behavior, and strategic approaches. Dedicated faculty focus on developing critical thinking and ethical decision-making. The department offers a BS in Business Administration with a Marketing concentration, an MBA with a Marketing concentration, and a Graduate Certificate in Marketing in the Digital Economy, preparing graduates for diverse careers in areas like brand management, digital marketing, and analytics, reflected in strong career outcomes.
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San Francisco State University (SFSU) is a public research university in San Francisco, California. It is part of the California State University system and offers 118 bachelor's degree programs, 94 master's degree programs, and 5 doctoral degree programs along with 26 teaching credentials among six academic colleges. It is classified among "R2: Doctoral Universities High research activity".
